BBDO

FOOT LOCKER.
DUNK CONTEST

A unique look at the NBA All-Star Dunk Contest from the eyes of a young sneakerhead. Aired during primetime for the All-Star Game.

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GOODBY, SILVERSTEIN & PARTNERS

LUNCHABLES
LUNCHABUILDS.
THE TOY YOU CAN EAT.

Along with the launch of our Built To Be Eaten campaign with TV, print and the works, we decided to take Lunchables where it’s never gone before: the toy store. Because each pack is essentially an edible toy set where playing with your food isn’t the problem, it’s the whole point.

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LEO

CITI x OLYMPICS
WHAT HAPPENED?

A familiar question that athletes and people with disabilities often hear gets reframed through a world-class competitive lens and a career-defining moment. This campaign aired during the Paris Olympics and was an AdWeek’s Best of Paris and an AdAge Editor’s Pick.

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BBDO

Fully integrated campaign that sold out every shoe on Foot Locker’s website the day of launch. Featuring Bad Bunny (first-ever US commercial), Juice WRLD, DJ Khaled, and more.

FOOT LOCKER.
WEEK OF GREATNESS.

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GOODBY, SILVERSTEIN & PARTNERS

LUNCHABLES
BUILT TO BE EATEN

Lunchables first new campaign in 8 years sold out the product the day of launch. We saw a product where playing with your food wasn’t a problem, but the point. A Lego set you can eat. A product where you can build anything you can imagine, and eat it after. A product that’s “Built To Be Eaten”.

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