Ryan Harper
ICW-v3.gif

AT&T It Can Wait

Spot created for AT&T's "It Can Wait" PSA campaign against distracted driving. One million views on Facebook. Part of campaign that was a 2018 Webby Award honoree for Corporate Social Responsibility Campaigns

Live posting

AT&T IT CAN WAIT

For the last ten years AT&T’s “It Can Wait” campaign reminds drivers of the dangers of distracted driving. As part of that campaign we aimed to increase awareness and drive pledges through social videos

HALLOWEEN :15

Spot created for AT&T's "It Can Wait" PSA campaign against distracted driving. One million views on Facebook. Part of 2018 Webby Award honoree for Corporate Social Responsibility Campaigns

Copywriter: Min-Woo Park

 

PLEDGE DAY INSTAGRAM/SNAPCHAT

To drive pledges ahead of AT&T’s It Can Wait Pledge Day in September we created work that quickly conveys the different ways to contextualize the dangers of distracted driving and allows users to swipe up and take the pledge. Campaign was part of a test and learn strategy to see which tones connect.