“WHAT HAPPENED?” – PARALYMPICS x CITI

A familiar question that athletes and people with disabilities often hear gets reframed through a world-class competitive lens and a career-defining moment. This campaign aired on NBC and Peacock throughout the Paris 2024 Olympics with OOH placements running at King’s Crossing in London. The campaign was listed in AdWeek’s Best of Paris 2024 and was an AdAge Editor’s Pick

SPOTS

OUT OF HOME

PRESS
Adweek - Best of Paris 2024
AdAge - Editor’s Pick
Muse By Clios

CREDITS
ECDS: Aaron Blazey, Rit Bottorf
Director: Cole Webley
DoP: Evelyn Van Rei
Production Co: Sanctuary
Editor: Beau Dickson
Color: Rare Medium
Photographer: Jordan Nicholson
CW: Jack McNamara